JuegaGerman Other Notable Hispanic Gaming Youtubers: 4. Chicago's most powerful Latinos. The 2020 U.S. Census shows that the U.S. Hispanic population has reached 62.1 million, which makes up about 18.7% of the U.S. population and accounts for about 52% of the countrys population growth between 2010 and 2020. Type Of Instagrammer: Photography. Why are top Latino influencers so popular. Missing Crain's in print? Michelle started in the modeling industry at a young age, but she gained more attention as a fitness enthusiast when she joined several competitions, including the NCP bikini competition. Hispanic YouTubers may also be from countries like Spain and the United States where theres a growing number of Hispanics making up an important part of the population. NATALIE LIM SUAREZ @natalieoffduty (846K), 30. Famous Hispanic influencers have the power to sway public opinion and influence behavior. Nena, one of the top Latin influencers, is a Mexican beauty and makeup vlogger based in Chicago. Her first modeling gig was for denim brand Diesel in 2014, and after signing with IMG models, she appeared in other campaigns for top brands and was featured in several editorials, including Glamour and Cosmopolitan. #4 Doug The Pug Credit: instagram.com/itsdougthepug Some of the most popular Latina influencers 2022 are Yalitza Aparicio, Lorena Rae, Thalia Sodi, Juana Martinez-Neal, Sofia Vergara, Lili Estefan, Ana Tijoux, and Demi Lovato. Willeyrex is also an author who has published a saga of books titled Wigetta alongside fellow YouTuber Vegetta777. Who were the most popular Latina influencers 2022? E-mail oureditor This connection with famous Hispanic influencers is a result of the cultural values, beliefs, and shared experiences that are embodied by the influencers. Jenny Lorenzo. She slays in outfits from JC Penny, Forever 21, and Athleta; meaning she has style for all types. If you're not familiar with these change-makers yet you soon will be, because their influence and impact will only grow stronger through the decades. The creator of Badass x Bonita uses her voice and platform to advocate for the immigrant, LGBTQ+, BIPOC, survivors, Mujeres, and oppressed communities. Famous Hispanic influencers should remain active on various social media platforms to maximize the reach of their message responding quickly to comments and questions while also engaging in relevant conversations to earn credibility within the space. The positive feedback he got from his students for his fashion led him to learn more about menswear past and present. Since then, Michelle has collaborated with leading fitness brands and became a cover model in several magazines, including Playboy. Today, Michelle is among the most sought-after fitness models in the world. She's also partnered with countless city-wide non-profits to advocate for education, the arts, and community health and wellness. Her penchant for vibrant streetwear outfits and color coordination makes her one of the breakout fashion influencers on Instagram today. Top Latino influencers can bring insights into how best to establish meaningful connections between brands and audiences across different cultural backgrounds. Jason Ervin (28th) say their goal in remapping Chicago's 50 wards is to . Brazilian internet sensation Camila Coelho wears many hats as a beauty and fashion content creator, fashion model, blogger, makeup artist, TV personality, YouTuber, and entrepreneur. WHINDERSSON NUNES @whinderssonnunes (58.3M), 2. Their ability to connect brands with Latin American audiences is remarkable, and their influence is growing. DULCE CANDY TEJADA RUIZ @dulcecandy (1M), 28. For example, Selena Gomez is open about her struggles with mental health issues. These influencers are a powerful force in the world of marketing. So recalls Gery Chico, the attorney, former mayoral candidate and one of the people who could stand in that single room. She said, We cant wait for them to come to save us . Maria Bethany Other Notable Hispanic Influencers on YouTube: Carla keeps updating her Instagram with styling, traveling, fitness, and lifestyle content to inspire women with her work. In addition, she has recently joined TikTok where she posts regular fit checks and funny dance videos. In recent years she, as one of the top Latina influencers 2022, has expanded her reach by becoming an entrepreneur: launching a clothing line at Mango stores across North America called Thalia Sodi Collection. These women are talented, relatable, authentic, and vocal, and their followers love them for it. From its Hispanic neighborhoods on the lower west side to its upscale Mexican cuisine in The Loop, to museums, shops, botanicas and beyond, Chicago proved to be a city filled with Latino influence. Her following has grown enormously since then, making her one of the Top Latin Influencers and most popular Instagrammers in Colombia. She covers political topics alongside her sister on Sistematic. She created her first YouTube channel Makeuplocalypse (now known as Mariale) in January 2010 and quickly gained traction in just 6 months. FASHION INFLUENCERS 1. Tiffany Michelle Herrera, better known in the gaming world as iHasCupquake, is a Latina YouTube gaming commentator, fashion vlogger, artist, and animal lover based in Southern California. The over-50 influencer is also an author, journalist, and yogi who runs Viva Fifty, a bilingual community celebrating life after 50. Her channel gained recognition after posting celebrity-inspired makeup as well as creative makeup tutorials. Linda Elaine is one of the top Latin influencers, an Afro-Latina health and wellness influencer who is best known for her inspiring YouTube channel covering makeup tips & tricks, spiritual insight, hair care & styling videos, weight loss tips/vids, and everything else in between. Overall Hispanic influencers in the United States have become beacons within their communities inspiring people through their actions, and showing them what can be achieved when hard work meets ambition. Fifty-eight percent of Hispanic consumers in the U.S. are under 34 years of age and in their prime years for forming brand affiliations and cementing loyalty. Rocio Velazquez Kato, 34, is her ancestor's wildest dream come true; a first-generation American, first-generation college graduate, immigration policy analyst at the Latino Policy Forum . GERMAN GARMENDIA @germangarmendia (14.2M), 9. Riccardo Simonetti. With their authenticity, charm, and strong presence in their respective industries, Latina influencers 2022 have become well-respected influencers both in Spanish and English-speaking countries. Currently, she has more than 8.36 million subscribers on her channel. Cristina Vera is the founder of Vera Creatives and an award-winning communications strategist with over 20 years of leadership, marketing, and community engagement expertise. In response to COVID-19, Lozano created a spin-off organization, We Got Us, which has recruited more than 1,000 volunteers and addresses immediate needs in the community like food and masks. He's also the first openly . Whindersson skyrocketed to fame for his YouTube channel that contains comedic takes on life. Today Negocios Now is the most awarded Latino business publication in the past 10 years. Today, SincerelyJules has gained millions of followers across social media platforms and has grown into a personal brand well-loved by women worldwide. This recognition is an important milestone in helping increase the representation and visibility of Hispanics on media beyond YouTube. Prior to founding C1 Revolution, Larkin worked on communication teams for Walgreens, DePaul University and iHeart Media. She has also been featured in many prestigious outlets, including Harpers Bazaar, Forbes, Womens Wear Daily, Vogue, and Glamour, to name a few. ENGLEWOOD, CHICAGO By the time Eugene Sawyer became Chicago's mayor in 1987 following the sudden death of the first African American to hold the office, Black . Not only will the 50 most influential Latinoos be included, Negocios Nows Special Edition will also publish our well known Whos Who in Hispanic Chicago list that recognizes leadership in Business, Corporate, Culture and Education, Government, Healthcare, Elected Official, Media and Nonprofit. Celebrating the histories, cultures, and accomplishments of Hispanic and Latinx communities, The Influence Agency recognizes and honours the impact of Latinx champions on North American history. The Chicano movement emerged during the civil rights era with three goals: restoration of land, rights for farmworkers, and education reforms. Hispanic YouTubers are important because they offer a unique perspective and representation that is often overlooked in mainstream media. Opeoluwa (@opeoluwa_oos) 7. In addition, partnering with top Latino influencers helps convey a message of inclusivity that appeals both to Hispanic audiences and broader audiences alike. Mexican beauty vlogger Mariand Castrejon Castaneda, popularly known as Yuya, is also one of the Top Latin Influencers. NICOLE GUERRIERO @nicoleguerriero (1.8M), 24. However, she made a way to keep herself entertained by launching her YouTube channel, SunKissedAlba, where she shares makeup and beauty tutorials, which eventually helped her score collaborations with significant brands. The best part of Chicago is its rich and diverse Latinx community, which is nearly 30 percent of Chicagos population. Latin-American comedian, content creator, author, and influencer, Juan Antiles, better known by his stage name Le Juan James, has risen to fame for his comedic sketches about growing up Latino in the United States. The rise of social media has been key for the success of top Latino influencers too, providing them with a platform to share stories from different angles whether its about culture, identity, or lifestyle. She developed MA Warrior programs, which are a combination of custom meal plans and workouts incorporating resistance training, calisthenics, yoga, high-intensity interval training, and sprinting. Both channels raked more than 10 million subscribers, making German the first YouTuber to receive two Diamond plaques in 2016. With 44.1 million YouTube subscribers, Chile-based German Garmendia is one of the hottest Hispanic social media influencers; he also has 13.3 million Instagram followers. This helps top Latino influencers cultivate relationships with their followers and stay connected with their audiences in meaningful ways. Each year, Hispanic Heritage Month is celebrated in the United States, beginning on September 15 and ending on October 15. In total, more than 170 members of our community have been recognized in this edition. In March 2016, she was one of seven female YouTubers who joined the United Nations Sustainable Development Action Campaign, to achieve gender equality and empower all women and girls. Top 10 Hispanic Influencers on YouTube (Updated) By Editorial Staff 02.05.2019 1. She has also created successful marketing campaigns for Coca-Cola, Mercedes Benz, YSL Makeup, Dior, Shein, Revolve, Absolutions Vodka, and many more. Latina Instagram influencers also provide a valuable resource for brands that want to reach the Latinx community. Vegetta777 is well-known in the gaming world for uploading a variety of gameplays such as Minecraft, Battlefield, Saints Row, Garrys Mod, and more. She is one of the most popular Hispanic influencers in the United States and has won numerous awards throughout her career including five MTV Video Music Awards, four Latin Grammy Awards, two Billboard Women In Music Awards, and one Brit Award among many others. As an advocate for female empowerment and one of the most popular Latina influencers 2022, she founded the nonprofit organization Lorensitas to help underprivileged girls around the world achieve their dreams through talent competitions and scholarships. She hopes that her blog can inspire her readers to Dream, Believe, Achieve, the things they are most passionate about. Caeli created her YouTube channel in September 2010 and started uploading vlogs, Q&A videos, pranks, challenges, and hauls as well as videos that discuss relationships, fashion, family, and business-related topics. Lorraine C. Ladish. Lele is a one of top Hispanic influencers in the world who also released her own music, modeled for various leading brands, and co-authored a novel in 2016. Although raised in the U.S., this Influencer of Puerto Rican descent is a Latino by blood. With close to a million subscribers, her channel has evolved and includes vlogs about family and parenting, home organization, and going fully organic without spending too much. Moreover, considering that these consumers are now more digitally savvy as they make their purchases online, brands should also know where they spend their time, what sites or social media platforms they frequent the most, and how they consume content. She is one of the most popular Latina influencers 2022, and has been featured in international magazines such as Vogue Italia and Hola Mexico! Today, Camila is on her way to building her beauty and fashion empire, starting with her clothing line Camila Coelho Collection and then her beauty brand named Elaluz, both of which are huge successes. From comedy sketches to lifestyle vlogs; beauty tutorials to cooking recipes; educational videos to music lyric videos Hispanic YouTubers cover a wide range of genres that appeal to viewers around the world. AMARA LEGUZAMON PASCAGAZA @amara.aa (4.8M), 19. You can explore . Latino food is now considered the third most popular food in the U.S. after American and Italian, with 15% of main meal items featured on menus being Mexican-inspired. Lili Estefan, one of the most well-known Latina influencers 2022, is best known for being the hostess of Univision Networks long-running show El Gordo y la Flaca (The Fat Man & The Skinny Woman) since 1998 where she interviews celebrities ranging from Hollywood actors singers politicians, etc; plus it helps promote charities benefitting sick kids worldwide via its annual event Alegra Por La Vida. Dylana Lim Suarez is a Chinese-Latina fashion blogger, writer, stylist, and photographer based in New York City. Facebook - @lele - 6.6m followers. A Chicana folk singer who uses her music as an avenue for social change, Joan Baez has long been a force for equity and justice in entertainment. Ana hosted and produced two national talk shows (Get It, Girl & Fan Nation) and has appeared in multiple feature films and web series, including Amigos and Startup U. Ana has also written and produced multiple projects, including the award-winning short film, Villain (2022), and the hilarious comedy series Figuring It Out (2021) and IGPD (2018). "Clearly, the national conversation around race, immigration and the role of Latinos in our society in some ways is at its height," Castillo says. The Lozano Chicago Public Library Branch and Rudy Lozano Leadership Academy are named after her uncle, Rudy Lozano, a slain activist who helped get Chicagos first African American mayor, Harold Washington, in office. They often discuss topics that are important to Latinas, such as immigration, feminism, and cultural identity. The United States has a long and rich history of Hispanic influence, both in culture and the media. VICKY ALVAREZ @vickyalvarez 115K (Top Latin Influencers), 45. On the following pages, read about 25 Latinos (among them five born in other countries and eight first-generation Americans) who have helped make Chicago what it is, and who will be instrumental in determining the city's future. Lauren Giraldo 6. This allows them to create content that resonates with Latin American viewers and helps brands to build deeper connections with their consumers. Despite her eccentric styling, she manages to pull off equally captivating looks. Keeping things international, we met Berlin-based Riccardo during our Chicago trip aswell. But before the 1960s, Latinos largely lacked influence in national politics. Her eponymous channel, which she originally named lady16makeup, has now over 24.3 million followers worldwide. Through her various works and efforts, Kim received the Agent of Change award from Univisions Premios Juventud and has also been recognized in various publications, including Huffington Post, People, Today, Buzzfeed, and Oprah Magazine, and a lot more. Larkins freelance work has gone viral several times and has appeared in CNN, Cosmo, New York Magazine, Bustle, Entrepreneur, and more. The organization also provides practical knowledge to advance ones legal practice. Why She's Killing It: Tatyana has a stunning photography account that really highlights how amazing the city of Chicago is. Alfredo Flores is a prominent director, videographer, and photographer widely recognized for his work on contemporary music videos and documentaries. "Design & style to make you smile" - says Will's Instagram BIO. @thepennycloset_ Claudia Felix-Garay is based out of Los Angeles, California. . TIFFANY GARCIA HERRERA @tiffyquake (1.3M), 25. Latina Instagram influencers are also very authentic, and brands from all over the globe love working with them because of their trustworthiness. German runs two YouTube channels: one is named HolaSoyGerman, where he uploads hilarious videos about everyday life, and the other, his gameplay channel, JuegaGerman, which is the second-most subscribed channel in the Spanish language. Rojas continues to grow her brand as well as her social media presence. Amplifying brown voices, one story at a time. As a writer, Kim, one of the top Latin influencers, published Mariposa and Mija, her collections of bilingual poems, affirmations, and revolutionary love letters. Suite 3200 Gabriel uses the pseudonyms Werevertumorro and Gaborever on his YouTube channels, which primarily contain comedy sketches, short films, vlogs, series, and different entertaining content. Today, her style channel has over 14.9 million subscribers with 2.5 billion views. 12/07/2021 11:00 AM EST. Click below to see everything we have to offer. DIEGO LEN @dandyinthebronx 41.7K (Top Latin Influencers). These Hispanic influencers come from diverse backgrounds, with different areas of interest, and living in or outside of the U.S, all look back on their roots with much pride and appreciation. We now have an awareness of the many talents and of the influence of Latinos in the City, but we have taken yet another step to continue recognizing the Latino community in Chicago and Metropolitan Area said Negocios Nows Publisher, Clemente Nicado. Eugenio Derbez: Mexican actor Eugenio Derbez is well known for his comedic roles in films such as Instructions Not Included (2013) as well as his hosting duties for Univisions variety show Derbez en Cuando from 2005 2011. Her profile is a range of lifestyle, beauty, and most importantly fashion. This is a challenge that counts on support from many in this community and our sponsors, said Nicado. JESSICA TORRES @thisisjessicatorres 141K (Top Latin Influencers), 43. She also has a total of 3.5 million followers on social media worth. Daniela (@austrianwithwuff) 10. As the founder of the Nalgona Positivity Pride, Gloria, one of the top Latin influencers, is on a mission to help spread awareness about eating disorders among Latin communities. Behind her fun personality though, Iris has been honest about her inner battles with depression, an eating disorder, and addiction to diet pills that almost claimed her life, and coming out from those struggles, she finds that her social media fame can be an avenue for inspiration. A self-described serial entrepreneur, this Latin influencer has successfully established ventures that focus on a lifestyle that infuses culture, community, and confidence themes. Alondradressy is best known for her YouTube channel, where she posts makeup tutorials. Her organization elevates the conversation around wellness inclusivity by cultivating conversation, clothing, and community. For example, many Hispanic YouTubers focus on topics such as immigration, racism, culture, language, and education. Lola wishes to inspire other moms to stay fabulous despite juggling different roles and to continue to pursue their passion. He has garnered more than 6.9 billion views and 18.6 million subscribers to The WilleyRex and 4.6 billion views and 17million subscribers to Willeyrex, making him one of the most popular YouTubers in Spain. She also worked as a short film actress and made a guest appearance on the TV talk show Noches con Platanito. The influence of these Hispanic YouTubers has been acknowledged by companies and brands investing in them as influencers for their campaigns. Facebook Negocios Now announced its first list of the 50 Most Influential Latinos in Chicago. Dominican-American actress, host, and social media influencer Ana Marte is known for posting collaborative, meme-inspired sketches in addition to modeling photos on her Instagram feed. ALANI FIGUEROA @wuzg00d 424K followers, 34. Finally, by working alongside top Latino influencers, brands benefit from these experts well-established relationships within the community making it easier for companies to break into new markets and gain visibility within target audiences. This year the publication adds two new categories: Lawyer and Marketing. Olalla Lopez, better known by her social media name Caeli, is a Mexican YouTube celebrity and one of the Top Latin Influencers with a massive fan base across social media. Daisy Marquez 9. Their popularity mainly exists because they are relatable, authentic, and vocal about their outstanding and inspiring experiences. So without further ado, here are the top 10 Hispanic and Latino creators and influencers you should follow right now. As such collaborations continue to become more popular in 2019 alone there was a 40% increase in sponsored partnerships between US-based top Latino influencers companies are becoming increasingly aware of the potential advantages of tapping into Hispanic talent when it comes to marketing efforts. Her unapologetic attitude and creative looks enable her to infiltrate the industry that was for the white, thin, and rich.. GUILLERMO DAZ IBAEZ @willyrex (8.6M), 13. El Rubius is also one of the most popular streamers on Twitch, with the third-most-followed Twitch channel in the world as of May 19, 2022. Additionally, many top Latino influencers use different languages when creating content thus enabling even greater connection within this particular demographic as well as allowing them to reach out beyond it. As eMarketer puts it, Hispanics are the key drivers of U.S. population growth. Hispanic YouTubers create content highlighting the Hispanic experience and showcase their culture in an engaging way that resonates with many viewers. This is in line with the rest of the country, with fully one-in-five Americans having a disability . She also serves on Getty Images' Diversity and Inclusion Global Advisory Committee. She co-hosts the Sistematic podcast with her sister, Alexis, and covers topics of pop culture, art, music, and fashion. InCast offers to launch Instagram campaigns for businesses in minutes, costing as little as $250. Brands have found that teaming up with top Latino influencers can be an effective way to reach a wide range of potential customers and grow their businesses. And, crucially, they're politicians. This is particularly true of the Latin population within the United States. This Dominican Republic native started her fitness journey as an act of self-love after she struggled with depression. Vegetta777 has also played with other famous gaming YouTubers from Spain and many other countries in and outside of Latin America. Jillian entered the fashion industry herself by enrolling at FIT, serving as an intern at Allure magazine, and occasionally modeling for fellow students projects. As a child, Sasha envisioned herself being a singer someday. Cabrera Capital Markets, Cabrera Capital Partners, Managing partner, co-head, Midwest advisory practice, U.S. District Court for the Northern District of Illinois, Hispanic Information Technology Executive Council, American Red Cross of Chicago & Northern Illinois. These social media stars have 1,000-10,000 social media followers. They dont try to be someone theyre not; they share their true selves with their followers. Through her organization, she wants to encourage BIPOC communities, particularly Latin women, to love their curves. Adri and Kam are the owners of this beautifully curated and fun to scroll through Instagram page. Sasha Merci. They are the best persons to connect with the consumers whose language and culture are deeply ingrained in their identities. The success of famous Hispanic influencers is largely determined by how well they engage with their followers and how well they build relationships with them. If youre not familiar with these change-makers yet you soon will be, because their influence and impact will only grow stronger through the decades. Along with giving back to underserved communities, Gutirrez is always spreading positivity through meditation events and fitness classes around the city of Chicago. From business owners to nonprofits and public service to health care, different sectors are represented by these leaders who have worked their way to the top. 2. In this capacity, she led new investment review, diligence and execution. Jacqueline is currently preparing to pitch her show to streaming services like Hulu, HBO, Netflix and Amazon Prime, to name a few. 3. Yuya has her own makeup line in several Latin American countries and has a star on the Las Vegas Star Walk for promoting peace through her videos. Fernanfloo started uploading videos in the form of tutorials and short clips of murder scenes on May 1, 2011. Lele Pons 2. Although she decided to quit her main channel recently, she continues to update her followers with freshly made content through her Instagram and her new YouTube channel, Sweet Soul, where she talks more about self-love and motivational journey. On TikTok, Amara has quickly amassed 17.2 million followers with her lip-syncing and trending dance routines. Many Hispanic YouTubers have built huge fan bases across multiple social media platforms such as Instagram and Twitter. Mexican soccer player-turned-YouTuber Gabriel Montiel Gutirrez is also one of the celebrated Latin Influencers. Hispanic YouTubers can be from any country where there is a large Hispanic population such as Mexico, Colombia, Peru, Puerto Rico, and many other Latin American countries. They make it a three-step process: Set your budget and campaign Invite influencers Launch your campaign This stunning classy Latina also showcases her elegant aesthetics, fashion picks, and beauty tips on her Instagram account. That last point is critical for . Adrianna (@adriannkaw) 11. Latina Instagram influencers are important because they provide a voice for the Latinx community on social media. Alexis and Samantha are unapologetically themselves, and shed a light on topics that affect their communities and highlight people who embody what it is to be a true boss. McCurdy is an actress and singer who starred in the Nickelodeon show iCarly. ELIZABETH RUIZ @elizabethruizxo (505K), 31. So recalls . Raised by a former member of the Chicago Black Panther Party and a senior advisor to the Harold Washington campaign, Tanya watched her family dedicate their lives to activism. Hispanic YouTubers often explore topics related to food, music, clothing, and language that reflect the different cultural influences experienced by people in different parts of Latin America or even within countries like the US where theres a great variety of cultures blending. Eloy Jimenez, Yoan . CaELi has also worked with some of the worlds biggest brands, such as Coca-Cola and Procter & Gamble, and has earned two MTV Millennial Awards and a Mexican Nickelodeon Kids Choice Award.. Additionally, famous Hispanic influencers usually have an extensive reach over multiple social media platforms including YouTube, Instagram, Facebook, and TikTok which allows brands to reach large numbers of potential customers at once. 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